Buy custom Dollar General Vs. Wal-Mart
Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
8 / 2220 |
Essay's paper body
Dollar stores included Family Dollar, Dollar General and Fred's; one-price stores included 99 Cents
Only and Dollar Tree; and closeout stores included Big Lots and Tuesday Morning.
Dollar Stores One-Price Stores Closeout Stores
Gender:
Male 13% 11% 14%
Female 87 89 86
Age:
18-24 6 6 5
25-34 16 19 15
35-44 23 24 21
45-54 22 22 23
55-64 15 14 17
65+ 18 16 20
Household Income:
<$20,000 28% 24% 21%
$20,000 - $29,999 21 18 17
$30,000 - $39,999 13 13 14
$40,000 - $49,999 10 11 11
$50,000 - $74,999 15 17 17
$75,000 - $99,999 7 9 10
$100,000+ 6 9 11
Children under 19 in the household:
Yes 37% 40% 34%
No 63 60 66
Geography:
Large Market/MSA
Pop > 2 million 28% 45% 42%
MSA * Pop of
500,000 – 2 million 25 23 27
Non-MSA*/small mkts under 500,000 pop 47 32 32
* Metropolitan Statistic Area
Ethnicity:
White Non-Hispanic 84% 81% 85%
African American 12 13 9
Latino 2 3 3
Product Offering
Product categories offered by Dollar General include: apparel, laundry care, home cleaning, paper products, healthcare, beauty care, food, candy, snacks, pet care, trash bags & storage, baby care, hardware & automotive, house wares & home decor, toys & games, electronics, DVDs, CDs, & books and seasonal...
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Brands carried include: Clorox,
Market Needs
Increase average customer spending and increase number of times a shopper frequents the store.
Market Trends
As a result of difficult financial times, people are beginning to re-evaluate their shopping trips, basket selections, and store destinations. These trends benefit dollar stores and Dollar General...
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General points of the essay
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