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Topic: |
Business
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Number of pages / Number of words: |
4 / 915 |
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As the definition of this dimension of cultural values refer to "the degree that people value assertiveness, competitiveness, and achievements (this being the masculine aspect of the dimension) versus relationships and the well being of others (this being the feminine aspect of the dimension);" an organization may be able to conclude that products or services directly related to, for example, the success in sports, goal achievements, and self confidence would have better demand in the US and Japan than in South Korea or Sweden...
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An example of this is the custom in some countries of South America of calling "Doctor" anyone with a college-level education, no matter the degree this person possesses. Hence, transnational organizations should take into consideration the degree of Power Distance in the country they are targeting and the specific customs it values...
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