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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1263 |
Essay's paper body
Generic level competition is unique to each of the industry applications, and pursuing a horizontal marketing strategy would require Documentum to provide a superior solution to all of these competitive alternatives. For a vertical strategy, Documentum would only need to focus on providing marginal superiority to only the generic level competitor respective to the target vertical industry application...
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For a vertical strategy, Documentum would only need to focus on providing marginal superiority to only the generic level competitor respective to the target vertical industry application.
From the utility analysis across each of the 5 verticals, Pharmaceutical is the best served by Documentum's product and Syntex serves as a successful case study...
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