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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 633 |
Essay's paper body
The top managers have to establish a systematic approach to strategic management too.
But first, this company has to reduce cash expenses quickly and find multiple source of income: advertising, partnerships, membership and e-trade (books, medicines, magazines, videos...). Moreover the company has to reduce the scope of some of its functional activities such as marketing, thus reducing costs significantly...
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DrKoop.com can diversify is network on the Web as a global network: he's the leader on Internet; he can enter other media by keeping the same mission: empower consumers with the information and resources they need to become active participants in the management of their own health. Other media such as television network and press releases could be the best way to develop its mission and objectives, previously well defined...
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General points of the essay
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