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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 355 |
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What is Diversification?
Ansoff (1965): Diversification represents the entry of the firm into new markets with new products.
Kamien & Schwartz (1975): Diversification is the extent to which firms classified in one industry produce goods classified in another.
Ramanujam & Varadarajan (1989): Diversification is defined as the entry of a firm or business unit into new lines of activity, either by processes of internal business development or acquisition...
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What is Diversification?
Ansoff (1965): Diversification represents the entry of the firm into new markets with new products.
Kamien & Schwartz (1975): Diversification is the extent to which firms classified in one industry produce goods classified in another.
Ramanujam & Varadarajan (1989): Diversification is defined as the entry of a firm or business unit into new lines of activity, either by processes of internal business development or acquisition...
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