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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1364 |
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The modernization and liberalization of certain untapped areas of the globe could result in a greater acceptance of the wine culture, and therefore become viable as a market. By diversifying into a different product, Mondavi can capitalize on the first mover advantage within these idle opportunities...
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Although Mondavi sells its products in more than 90 countries, its international presence is still weak relative to its US presence as evidenced by their 1998 net revenues from the US being over 11 times that from international markets. Most of Mondavi's current foreign exposure comes in the form of joint ventures with existing firms already established overseas such as the Chadwick family of Chile and Marchesi de' Frescobaldi of Italy...
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