Buy custom Disscuss the importance of training and developing the sales force?
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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1630 |
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At the same time, an effective training program must demonstrably contribute to the satisfaction of the trainee's personal goals (Nankervis, Compton and Baird, 2005).
Most organizations have a need for sales training of some type. This enduring need exists in part because of inadequacies of current training programs and in part because new salespeople join the organization on a regular basis...
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This enduring need exists in part because of inadequacies of current training programs and in part because new salespeople join the organization on a regular basis. Thus, an ongoing need exists to conduct sales training to improve sales force performance. It should be stressed that the need for sales training is continual, if for no other reason than that sales environment is constantly changing (Ingram, LaForge, Avila, Schwepker Jr and Williams, 2003)...
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