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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1564 |
Essay's paper body
Some business lines, like Media Networks with tv stations and cable networks, obviously also serve other purposes than just to promoting the Disney brand, and therefore the classification into horizontal and vertical is not clearcut. The Theme Parks & Resorts and Consumer Products main purpose is to work as a "promoting and distribution" channel for the entertainment products...
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The Theme Parks & Resorts and Consumer Products main purpose is to work as a "promoting and distribution" channel for the entertainment products. Within the business lines there are also differences regarding the purpose and independence of divisions. Within the media network we believe that ABC, ESPN and the TV channels are quite independent in comparison to Disney Channel and Toon Disney...
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General points of the essay
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