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| Topic: |
Business
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| Number of pages / Number of words: |
28 / 7677 |
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DirecTV needs to re-evaluate how much of the actual and direct costs for promotions and satellite packages they will need to pass on to their customers in order to become more profitable.
Lack of Key Strategic Partnerships: DirecTV has partnerships with Microsoft, AOL and TiVo, just to name a few. What these partnerships lack is the ability to offer broadband and telephone services to their customers...
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What these partnerships lack is the ability to offer broadband and telephone services to their customers. Cable television companies are offering what is now known as the "triple play" ? the ability to offer digital television, high-speed internet and digital telephone services. DirecTV needs to engage in strategic partnerships so that they can offer similar packages (or better ones) that cable currently offers...
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