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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 749 |
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Product placements and commercial advertising have shown success in the past, and Dippin' Dots should not abandon these strategies. However Dippin' Dots must generate a strong buzz for their product by launching global product giveaways to attract new customers to their business and generate hype and free advertising in the news...
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In the past, revenues from franchise fees and product royalties have been used to boost profit margins, rather than being reinvested in business development. As a consequence, franchisees have had trouble breaking even, leading some dealers to break off and launch their own products under the label of Frosty Bites...
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