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Essay's paper info
Topic: |
Business
|
Number of pages / Number of words: |
44 / 12047 |
Essay's paper body
A
subsequent source of start up capital from Technological Innovation A/S had dried up and
Digitone was making very low profits. The main sources of revenue, sales of banner
advertisements, compilation of customized CDs, and payments from customers through
subscriptions didnât meet expectations...
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Digitone had been relying too much on a pure B2C
strategy that never paid off.
Christensen was, in a way, correct. The Internet had become the nursery for the sale and
promotion of products and services, and digital products were especially suited for online sales
where the Internet technologies could provide a strong basis of distribution...
Essay fragment
General points of the essay
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