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| Topic: |
Business
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| Number of pages / Number of words: |
13 / 3422 |
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The first thing it did was to release the Media PC Center in 2002. HP was the first to build a PC set-top box to run this software. Other hardware companies have been working to make the box look more like a television companion than a PC. Microsoft's goal is to train consumers to consider buying a PC set-top box when they are upgrading their entertainment system...
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Microsoft's goal is to train consumers to consider buying a PC set-top box when they are upgrading their entertainment system. The current problem with this strategy is that the boxes are priced too high ($1900). In addition, Microsoft is going to incur significant pioneering costs in creating a market for these new "entertainment PCs"...
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