Buy custom Differences in B2B vs B2C Marketing
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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1057 |
Essay's paper body
E-mail advertising starts with the subject line and attempts to drive that consumer to a purchasing website where the benefits of that product can quickly be demonstrated and priced so that the consumer quickly decides to purchase. The B2C sales process is a much shorter single step transaction as opposed to the long-term sale seen in the B2B internet marketing (Murphy , 2007)...
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Typically the B2B buyer is more sophisticated because it is typically their business in which they already have an in-depth understanding. The marketing of the sales company needs to show this educated buyer why the service or product they offer will truly benefit customer's business in an educated way...
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