Buy custom Describe the benefits and limitations of the models used to analyse the internal and external environment of the firm.
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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2070 |
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Yet there are distinct similarities in the functions of business entities, and as such many of these key functions can be modelled in the same way. The BCG Matrix (see appendix A for a BCG Matrix for both Burger King and McDonalds) attempts to place the products or SBU's into a grid which plots their market share and the market growth, both of which are tangible measurements...
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The BCG Matrix (see appendix A for a BCG Matrix for both Burger King and McDonalds) attempts to place the products or SBU's into a grid which plots their market share and the market growth, both of which are tangible measurements.
Dependant on which position the product occupies, a strategic decision is given, in the case of dogs, to discontinue, in the case of question marks to make a value judgments about the future...
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