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| Topic: |
Business
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| Number of pages / Number of words: |
1 / 193 |
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Demarketing is a little known concept which aims at dissuading customers from consuming or buying some things either because it is harmful or simply because the demand is more than the supply.
The underlying rationale for this new term was that marketing, up until the 1970s, dealt with an ever-expanding market for which there was an unlimited supply of products (it was a period characterized as a buyer’s market)...
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Demarketing is a little known concept which aims at dissuading customers from consuming or buying some things either because it is harmful or simply because the demand is more than the supply.
The underlying rationale for this new term was that marketing, up until the 1970s, dealt with an ever-expanding market for which there was an unlimited supply of products (it was a period characterized as a buyer’s market)...
Essay fragment
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