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This in turn leads to attention and sales, which leads to customer loyalty once the person traveling gets exactly what they paid for.

Delta has a great deal of potential in the area of marketing that they have not yet realized. Little has been done to present Delta’s uniqueness to the public. Slogans such as, “Delta Gets You There,” “You’ll Love the Way We Fly,” and “Delta Is Ready When You Are,” fail to address any specific marketing goals or unique angles Delta has to offer (DELTA SLOGAN)...

Slogans such as, “Delta Gets You There,” “You’ll Love the Way We Fly,” and “Delta Is Ready When You Are,” fail to address any specific marketing goals or unique angles Delta has to offer (DELTA SLOGAN). Furthermore, they are boring and ambiguous.

The key to Delta’s marketing potential is the international aspect of the Delta experience, which is beneficial considering Delta is emerging from bankruptcy heavily focused on international travel expansion...

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