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            | Topic: | Business | 
        
            | Number of pages / Number of words: | 3 / 681 | 
                
    
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This is the limitation new firms will be confronted with. Dell has created a way of backward integration which enables it to put together products with seemingly little effort and in a short amount of time that fits the expectation of its customers.
Reality show us that firms obtain superior performance whenever they develop a product or service in a manner which is hard to duplicate...
        
        
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Suppose all firms would enter the same markets, offering identical products and services to the same group of customers
by acting in the same way, the sector as a whole will be very dull. This was exactly what has caused the collapse of many dotcoms (e.g. Boo.com). They made the mistake of not creating value by differentiation...
        
        
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                                    Time Quality Mgmt. of Dell
                            
                    
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