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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 947 |
Essay's paper body
Dell?s model is one of continuous improvement, therefore difficult for competitors to emulate.
Dell follows two strategies at the same time: on the one hand, it focuses on price leadership and offers products of similar quality like its competitors at lower prices. This could be explained by its just-in-time ordering system, its short-term inventory (only 6 days compared to 20-70 days for most of its major competitors) and its operating costs, which are the lowest in the PC industry (11,5% in 2000)...
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This could be explained by its just-in-time ordering system, its short-term inventory (only 6 days compared to 20-70 days for most of its major competitors) and its operating costs, which are the lowest in the PC industry (11,5% in 2000). On the other hand it also focuses on the differentiation strategy with its uniqueness, as it offers its consumers tailoring the products according to their needs...
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General points of the essay
Dell Direct Innovation Model
Dell Marketing Strategies
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Dell New Horizons
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Recommend how Dell should react to slower growth and increased competition in its core market segments. Explain how your new or modified positioning strategy enables Dell to leverage some of its existing advantages.
Time Quality Mgmt. of Dell
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