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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1618 |
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In June 1988, Dell's market capitalization grew by $30 million to $80 million from its initial public offering of 3.5 million shares at $8.50 a share. The company changed its name to "Dell Computer Corporation" in 1988.
In 1990, Dell Computer Corporation tried selling its products indirectly through warehouse-clubs and computer-superstores, but met with little success, and the company re-focused on its more successful direct-to-consumer sales model...
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The company launched also Dell Japan and opens its first operations in the Asia-Pacific region, which has become the fastest growing international startup in the company's history.
In 1996 Dell began selling computers via its web site. The company's quiet bid to sell custom-built computers over the Internet quickly became a public revolution when the company announced that sales over www...
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General points of the essay
Recommend how Dell should react to slower growth and increased competition in its core market segments. Explain how your new or modified positioning strategy enables Dell to leverage some of its existing advantages.
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