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| Topic: |
Business
|
| Number of pages / Number of words: |
16 / 4307 |
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The Consumer Decision model can therefore, be applied to e-commerce retailing and purchasing as well as the process of physically visiting a store to purchase a product.
This process consists of five stages namely need/problem recognition, information search, evaluation of alternatives, purchase and post purchase behaviour...
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This is triggered when individuals are exposed to either an internal stimulus such as hunger, thirst and desire or and external stimulus such as an advertisement, a brand name mentioned etc.Consumers often purchase goods when they believe a product's ability to solve a problem is worth more than the cost of purchasing it,thus,making recognition of an unfulfilled need the first step in the sale of the product...
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