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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 518 |
Essay's paper body
The ability to sustain low prices is exactly what Dell has and why they are difficult to beat, so if any company wants to win price war they need to:
1. Carefully analyze its customers, competitors, and its own business. 2. Differentiate through non-price factors such as features or quality. 3. Launch a low-price brand to avoid damage to its existing brand...
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Carefully analyze its customers, competitors, and its own business. 2. Differentiate through non-price factors such as features or quality. 3. Launch a low-price brand to avoid damage to its existing brand. 4. Make its strategic intent and competitive advantages obvious to its competitors 5. When competitors relent, match their price increases with it own price increases...
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General points of the essay
Dell Inc
Dell Company
Dell Computer Company?¦s direct business model
Dell Inc.
Dell.
Dell.com
Dell
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Michael Dell-Dell Computer Corperaion
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WHERE DELL IS GOING NEXT
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DELL E-COM
Recommend how Dell should react to slower growth and increased competition in its core market segments. Explain how your new or modified positioning strategy enables Dell to leverage some of its existing advantages.
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