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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1237 |
Essay's paper body
"Because we know exactly what our customers are ordering, it's a 1-to-1 proposition. We get feedback on how our site is working so we're constantly making tweaks to it to make the experience for our customers easier."
Certainly Dell's competitors see the advantage of the company's direct model, and to a varying degree use similar tactics...
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But, says Gartner analyst Mark Margevicius, "The other vendors have legacy ties to supply chains -- supply chains with distributors and resellers. Those elements provide value and revenue to the IBMs and HPs of the world. So they can't automatically switch on a dime. But those non-direct channels are also less efficient...
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