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Business
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| Number of pages / Number of words: |
1 / 270 |
Essay's paper body
“Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably.†(The Chartered Institute of Marketing (CIM))
The definition of CIM has got three key elements. Besides identifying customer needs, it also looks at satisfying them (entails short-term repercussions) and anticipating them in the future (for long-term retention of customer base)...
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“Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably.†(The Chartered Institute of Marketing (CIM))
The definition of CIM has got three key elements. Besides identifying customer needs, it also looks at satisfying them (entails short-term repercussions) and anticipating them in the future (for long-term retention of customer base)...
Essay fragment
General points of the essay
Analyzing User Requirements by the Unified Process and Total Quality Management
As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
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