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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2001 |
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The proposals that pass these initail feasiblity tests form the substance of a new strategy, all of which is processed without an overall strategic design or a strategic architect. The top-down approach is the most common by far. In it, the CEO (such as Don Sheelen {Regina vacuum cleaners}, Jeff Bezos {Amazon...
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In it, the CEO (such as Don Sheelen {Regina vacuum cleaners}, Jeff Bezos {Amazon.com} and Samuel J. Palmisano {IBM}) with more than likely the assistance of a dedicated strategic planning team, decides on the overall direction the firm should follow. Some companies are beginning to experiment with collaborative strategic planning techniques that utilize the emergent nature of strategic management...
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