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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 841 |
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The term most commonly coined for not only his actions, but that of most would be a "Spin; cover-up, distortion, and subterfuge . . . the antithesis of good public relations" (Sitel, 2004). Though a position on a particular relation may be influential to most, one must carefully determine the power of influence they wish to posses...
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Though a position on a particular relation may be influential to most, one must carefully determine the power of influence they wish to posses.
In the words of the Public Relations Society of America (PRSA), "Public relations helps an organization and its publics adapt mutually to each other." Organizations must understand the attitudes and concerns of community, consumer, employee, and public interest groups and establish and maintain cooperative relationships with them and the Specialist must do so by telling more than just the organizations story...
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