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Topic: |
Business
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Number of pages / Number of words: |
3 / 678 |
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This involves defining goals and desired outcomes, as well as the constraints under which the campaign will operate. It is necessary to establish such policy guidelines in order to evaluate proposed strategies and tactics as well as the overall success of the campaign (Nucifora,2000).
In step three, the organization outlines its strategies and tactics...
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It is necessary to establish such policy guidelines in order to evaluate proposed strategies and tactics as well as the overall success of the campaign (Nucifora,2000).
In step three, the organization outlines its strategies and tactics. Using its knowledge of the target audiences and its own established policies, the organization develops specific programs to achieve the desired objectives...
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