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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 741 |
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Second, one should identify the action of the client in the public interest. The third step is to communicate the action to gain understanding, acceptance, and support. Finally, evaluate the communication to see if opinion has been influenced. (Seitel, 2004) extensive knowledge and understanding of an issue or client will be useful in helping one to promote the idea or person...
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An effective Public Relations department will establish a positive communication channel between an organization and its public. For example, when promoting a candidate for office a good PR person is necessary. The ideal candidate will have someone who knows how to convince the public that he or she is the right person for the job...
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