Buy custom Defining Marketing
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
3 / 818 |
Essay's paper body
Unhappy customers do not bring repeat business. High customer satisfaction with desired products and services, are a win-win for both the business owner and the patron.
One example of marketing success is Apple vs. Windows. In television commercials Windows is categorized as slow and unappealing. The campaign suggests that Windows is plagued with problems, while Mac is highlighted as the “perfect†machine...
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The campaign suggests that Windows is plagued with problems, while Mac is highlighted as the “perfect†machine. Apple markets to the wealthy crowd. Owning a Mac makes a statement itself about one’s presumed financial status. On the other hand, Windows machines are marketed to the average everyday working person who is on a budget and cannot easily afford to splurge $2,000 on a computer...
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General points of the essay
A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD.
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