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Business
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| Number of pages / Number of words: |
4 / 873 |
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(Kotler & Keller, 2006) The ongoing competition between cellular companies is another example of marketing. A cellular carrier's biggest downfall is selling a phone and service to a customer only to have the customer return everything because there is no network coverage in their house or their place of business...
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Their monthly pricing plan could be the best plan currently offered, in contrast, marketing shows that companies not only need to offer outstanding phones plans, but also outstanding coverage area as well. T-Mobile currently offers "Personal Coverage Check" to all customers. T-Mobile representatives check 3 locations (home, work, and one other frequent location) to ensure coverage is available...
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