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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 950 |
Essay's paper body
Microsoft recognized the convenience and "instant gratification" the Internet provided as a distribution channel to meet customer needs better and increase customer satisfaction. Thus, marketing is not just about advertising and selling but also identifying and meeting the needs of the customers which provide the most customer satisfaction and result in increased profits for the organization (Perreault, 2005)...
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Specifically, the "customer" is anyone who has an identified need we are attempting to fulfill. The "customer problem" is simply the need we are trying to address and the requirement that it be profitable just means that is has a business value to the organization who is solving the problem.
Importance of Marketing
The financial success of a given product, service, or even entire company depends on marketing...
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General points of the essay
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