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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1127 |
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Companies often fail to accomplish the research into the development of new products to ensure a demand will exist for the product. In 1985, Coca-Cola was losing the cola battle to Pepsi, and decided to change the flavor of Coca-Cola (Ross, 2005). Blind tastes test performed by the company showed that the New Coke was preferred over the original recipe...
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Blind tastes test performed by the company showed that the New Coke was preferred over the original recipe. However, the company failed to take into consideration public emotion. The company failed to ask “Do you want a new Coke?†(Ross, 2005, para 8). According to Keough, Coca-Cola president the company “…did not understand the deep emotions…†of the customers (Ross, 2005...
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