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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1499 |
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For example, someone who buys a product in reliance on a deceptive ad might sue in small claims court for a refund or join others to sue for a huge sum in another court.
Companies use different models for advertising. According to David Gardner (1975) there are three types of deceptive advertising. Fraudulent advertising which is an outright lie, false advertising which "involves a claim-fact discrepancy", such as not disclosing all the conditions to receive a certain promotion or price, and misleading advertising which involves a "claim-belief interaction" (Assael, 1998)...
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Fraudulent advertising which is an outright lie, false advertising which "involves a claim-fact discrepancy", such as not disclosing all the conditions to receive a certain promotion or price, and misleading advertising which involves a "claim-belief interaction" (Assael, 1998). An example of claim-belief deception is the Warner-Lambert Listerine case...
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