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| Topic: |
Business
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| Number of pages / Number of words: |
16 / 4376 |
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As a result, the brand mix has changed very significantly, with designer names and highly designed private-labels now dominating the assortment. House of Fraser is evolving its offer continually across both Fashion and Home as it aims to become the retailer of choice for both emerging designers and top international brands...
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Several new brands have been rolled out following their successes in the new City of London store, which has a more upmarket profile and houses the chain’s first luxury accessory boutiques. In general, new brand launches appear to go hand in hand with refurbishment activity and new store openings.
The Home offer has also been repositioned – particularly upholstery and furniture – making the departments more fashion-oriented and giving them a more contemporary look...
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