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Business
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| Number of pages / Number of words: |
3 / 723 |
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Targets micro-marketing program helped improve its merchandise assortments. Micro-marketing is for tailoring merchandise assortments to customers' needs in individual stores or markets based on regional demographics and ethnic factors. In this case, Department store division should try to adapt Target's micro-marketing strategy against its conservative promotional strategy to help improve their financial situation...
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In this case, Department store division should try to adapt Target's micro-marketing strategy against its conservative promotional strategy to help improve their financial situation.
Target has the capacity to expand since its revenues have been increasing from $11.743M in 1993 to $20.368M in 1997. Target's stores increased in numbers from 554 branches in 1993 to 796 in 1997 which shows that Target is a stable and well performing division...
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