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            | Topic: | Business | 
        
            | Number of pages / Number of words: | 5 / 1249 | 
                
    
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This explains why DC wants to take back the distribution rights for Mercedes Benz from C&C.
From the analysis, the 5 forces are in favour of DC's position in Singapore's car industry. DC decided to withdraw the Mercedes Benz's distribution rights and claim them back for itself. Doing so would gain control over its operations in Asia, as well as increase its market share and profits in Asia...
        
        
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Doing so would gain control over its operations in Asia, as well as increase its market share and profits in Asia. Also, C&C upset DC by refusing to honour the worldwide warranty issued by Mercedes-Benz for cars sold by parallel importers in Singapore.
Mercedes Benz was doing well in Singapore; being C&C's most lucrative brand, losing it resulted in a loss of confidence from shareholders and a fall in share price by more than 60%...
        
        
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