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Topic: |
Business
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Number of pages / Number of words: |
6 / 1438 |
Essay's paper body
Nationalâs garlic sauce.
4. Product improvements. Current products made better. Virtually every product has been improved, often many times. Major part of NPD effort.
5. Repositioning: Products that are retargeted for a new use or application. Same product new applications. For example Aspirin is now being promoted for its benefits to heart or cancer...
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Special emphasis on the following for successful NPMgmt.
1. Mistakes are natural, even by capable NPD people.
2. Innovation is unnatural, so it has to be pushed â
A. People resist change (desire to hold onto something worthwhile â social status or job.)
B. Change is expensive â many people avoid it...
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Customer Satisfaction Survey
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