Buy custom Customer Relationship Management
Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
61 / 16958 |
Essay's paper body
The
new CRM paradigm reflects a change from traditional marketing to what is
now being described as "customer management'.
CRM-DEFINITION
In many companies there is still confusion as to what CRM is all
about. To some it is about a loyalty scheme, to some it is about a help
desk. To others it is about a relational data base for key account
management and for others it is about mass profiling the customer base
without undertaking detailed segmentation...
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To others it is about a relational data base for key account
management and for others it is about mass profiling the customer base
without undertaking detailed segmentation. Relatively few organisations
have implemented an integrated approach, which addresses all the key
strategic elements of CRM...
Essay fragment
General points of the essay
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