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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1462 |
Essay's paper body
However, CRM is not just a technology, but rather a comprehensive approach to an organization's philosophy in dealing with its customers. This includes policies and processes, front-of-house customer service, employee training, marketing, systems and information management. Hence, it is important that any CRM implementation considerations stretch beyond technology, towards the broader organizational requirements...
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Hence, it is important that any CRM implementation considerations stretch beyond technology, towards the broader organizational requirements.
The objectives of a CRM strategy must consider a company’s specific situation and its customers needs and expectations.
Technology considerations
The technology requirements of a CRM strategy can be complex and far reaching...
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General points of the essay
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