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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1718 |
Essay's paper body
The CRM equation was quite simple; “More Info = Better Targeting = Higher Profitsâ€. The result of this happy union was the holy grail of every company’s marketing plan, customer loyalty. And, as we all know, customer loyalty equals increased profits. CRM promised to be a panacea for every company’s marketing ills...
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CRM promised to be a panacea for every company’s marketing ills.
Much of what is outlined in opening definition is eminently reasonable, even accurate. Key words leap out at you. “Company-wide†is an important qualification. The most successful CRM policies involve a synergy between many departments and divisions; particularly Sales, Customer Support and Marketing...
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General points of the essay
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