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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 748 |
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Also noted is the fact that the number of buyers who purchase only 1 item compared to the other category. This seems to indicate that customers in this category are only trying out the catalog service as a fad or one time thing and do not see any incentive to re-order. A gift card or a rewards system may provide enough incentive for repeat customers...
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It only provides information about the average consumer or a very broad segment of consumers which is not very helpful if we want to target our marketing efforts at say our most profitable customers. It would be much more useful if we had data for customer responses for say every period in which a catalog was mailed...
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