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| Topic: |
Business
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| Number of pages / Number of words: |
32 / 8960 |
Essay's paper body
Rust, Robert H. Smith School of Business, University of Maryland, College Park, MD
20742; phone: 301-405-4300; fax: 301-314-2831; e-mail: rrust@rhsmith.umd.edu.
Journal of Service Research, Volume 9, No. 2, November 2006 113-124
DOI: 10.1177/1094670506294666
© 2006 Sage Publications
The Path to Customer Centricity
Denish Shah
University of Connecticut
Roland T...
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Rust, Robert H. Smith School of Business, University of Maryland, College Park, MD
20742; phone: 301-405-4300; fax: 301-314-2831; e-mail: rrust@rhsmith.umd.edu.
Journal of Service Research, Volume 9, No. 2, November 2006 113-124
DOI: 10.1177/1094670506294666
© 2006 Sage Publications
The Path to Customer Centricity
Denish Shah
University of Connecticut
Roland T...
Essay fragment
General points of the essay
Case Critique: BLACK FLY BEVERAGE COMPANY INC( Richard Ivey School of Business, University of Western Ontatio
Customer Centricity
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