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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1905 |
Essay's paper body
Targeting may occur in two main phases. The first one concerns the single segment which consists of a single product. This is whereby a single product is targeted by a marketer and this takes place in a market and consists of many segments.
On the other hand, the second phase relates to a situation whereby a single product is aimed at the available market segments as a whole by a marketer...
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In this case, less importance is placed on differentiation as compared to cost. In addition, there is also the multi segment system of approach whereby different segments in the market are target by a marketer and this also includes various products that are differentiated. This product will take on the second phase...
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