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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1191 |
Essay's paper body
It illustrates a sheer son preference and suggests that women can only be successful by conforming to the Indian ideal of beauty in having fair skin. With this advertisement, HLL presents an image of women which detracts from equal opportunity, undermines the role of women in the economy, and thus is completely inappropriate for a developing democratic country like India...
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It exploits common Indian perspectives towards women being in a subordinate role, thereby even enforcing it. In addition, HLL contributes to a trend of Indian women pursuing a (westernized) image, they can hardly achieve. At the same time, these women encounter the risk of giving up their own cultural values, which is a pity for society as a whole, since the skin color is closely related to a person’s race and culture...
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Case Study: Cultural Norms, Fair &Amp; Lovely, And Advertising
Cultural Norms, Fair & Lovely, and Advertising
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