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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1927 |
Essay's paper body
Motivations, desires and attitudes of customers are key to the success of a cult brand.
Why Cult Branding works
Cult brands aren't just companies with products or services to sell. To many of their followers, they are a living, breathing surrogate family filled with like-minded individuals. They are a support group that just happens to sell products and services...
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They are a support group that just happens to sell products and services. This is the reason why these brands all have such high customer loyalty and devoted followers. That's how cult branding works.
Society only helps to accelerate the drivers behind its success.
Seven Golden Rules of Cult Branding - B...
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