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It can also involve getting involved with a particular cause and offering financial support, staff time and commitment, publicity or any other type of help.

In general CSR or business responsibility can be described as an approach by which a company:

• recognises that its activities have a wider impact on the society in which it operates; and that developments in society in turn impact on its ability to pursue its business successfully;
• actively manages the economic, social, environmental and human rights impact of its activities across the world, basing these on principles which reflect international values, reaping benefits both for its own operations and reputation as well as for the communities in which it operates,
• seeks to achieve these benefits by working closely with other groups and organisations - local communities, civil society, other businesses and home and host governments

For the purpose of this essay, a definition of business ethics and CSR is an organisations commitment to be accountable to its stakeholders on a range of concerns identifed above and as well as knowing the difference between right and wrong...

It can improve the company’s reputation and, ultimately, their sales. As the exposure increases, consumers become more aware that the brand and its positive associations make them more likely to buy again

However, Business Ethics and CSR are not just about PR, it is also about a company knowing, managing and improving its impact on the economy, the environment and society...

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