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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
11 / 3038 |
Essay's paper body
Sebenarnya hal itu akan menjadi bumerang bagi kelangsungan perusahaan, karena dunia usaha sekarang tidak lagi hanya memperhatikan catatan keuangan (profit) perusahaan semata (single bottom line), melainkan sudah meliputi aspek keuangan (profit), aspek sosial (people), dan aspek lingkungan (planet) yang biasa disebut triple bottom line...
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Tetapi biasanya mereka baru memperhatikan konsep pertanggungjawaban sosial dari aktivitas mereka jika sudah timbul konflik kepermukaan yang umumnya dalam wujud demonstrasi. Setelah itu baru beramai-ramai menggagas tentang konsep pentingnya tanggungjawab sosial kepada masyarakat dan lingkungannya.
Sehingga, sebenarnya keterlibatan perusahaan dalam program CSR dilatarbelakangi dengan beberapa kepentingan, yang salah satunya adalah untuk menghindari kerugian perusahaan akibat nyata dari reaksi masyarakat (demonstrasi) dari ketidakberesan perusahaan mengelola lingkungan hidup sekitarnya...
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General points of the essay
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