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| Topic: |
Business
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| Number of pages / Number of words: |
11 / 3072 |
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Lewis and Pizam (1981, cited in Kievla, Reece and Inbakaran, 1999) identified 24 attributes while Almanaza, Jaffe and Lin, (1994) identified 17 restaurant attributes, he concluded that multi-attribute scale is most authentic way to measure the multifunctional nature of services. According to Pizam and Ellis (1999) satisfaction is total sum of experience of individual attributes of particular product/ service...
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According to Pizam and Ellis (1999) satisfaction is total sum of experience of individual attributes of particular product/ service. He further stated that customer`s behaviour could be studied on the basis of compensatory and non compensatory models. In non weighted compensatory models, it is presumed that strength of one attribute compensates the weakness of other attribute creating a positive CS...
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