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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2720 |
Essay's paper body
Immediate efforts needed to rejuvenate the bottling network for the Crush brand
2. No clear brand positioning and the brand equity unknown
3. Lacks good advertising and promotion program
In able for us to develop a re-launching marketing strategy for Crush, we will start by analyzing the soft drink industry and specifically the developments in the orange category, and then identify the best alternatives for Cadbury Schweppes and finally make recommendations...
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They are concentrate producers, bottlers and retail outlets and they mainly operate as follows:
Manufacture basic flavors Add Sweeter
Concentrate Producers Bottlers Retail
Include artificial sweetener for diet drinks Package
- Concentrate Producers: There are over than 40 concentrate producers in the United-States even if 82% of sales are accounted by Coca-Cola, PepsiCo and Dr...
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