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            | Topic: | Business | 
        
            | Number of pages / Number of words: | 4 / 1106 | 
                
    
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Maintain Price ? Increasing or decreasing the price each have their advantages and disadvantages. I would have had to justify a price increase to the marketplace with upgrades. With complaints of a too-high price already, this was not an option. If I was to decrease the price, Thorr would have to counter the perception that it decreased its quality in order to sustain the price drop...
        
        
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I chose the middle of the road approach and kept the price the same.
2. Place ? I choose to my distribution points as dealers, internet sales, and distributors. I chose not to go with exclusive showrooms in order to keep overhead down and to appeal to more of the marketplace. The internet sales option was a calculated risk to attract those that want to build their own machines, and to attract those that may not have the time to go to the dealership...
        
        
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            General points of the essay
            
                                    Fisher Price
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                                    THE PRICE FOR FREEDOM
                            
                    
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