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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
4 / 898 |
Essay's paper body
“Companies are moving closer to their customers, expending more effort in finding new ways to create value for their customers, and transforming the customer relationship into one of solution finding and partnering rather than one of selling and order taking†(El Sawy and Bowles, 1997). “Organizations will be more successful if they concentrate on obtaining and maintaining a share of each customer rather than a share of the entire market†(Peppers and Rogers, 1995)...
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“Organizations will be more successful if they concentrate on obtaining and maintaining a share of each customer rather than a share of the entire market†(Peppers and Rogers, 1995). “It has been illustrated in practice that retaining an existing customer is more profitable than acquiring a new one†(Reichheld and Sasser, 1990)...
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